News

ITV Faces 9% Advertising Revenue Drop as Audiences Shift Online

13 November 2025

On November 6th, ITV reported an expected 9% fall from last year in advertising revenue in the last quarter of 2025, as audiences continue to move toward digital platforms.

Instagram Algorithm 2025: Which Content Formats Get the Most Reach

30 July 2025

Instagram reveals which content formats get the most reach, and the metrics that actually matter. Plus, common myths debunked and whether hashtags still work.

 
 

TikTok Reprieve, YouTube Shorts Milestones, and Google Search Volatility | June 2025 News Part 2

26 June 2025

The latest marketing updates including TikTok's US ban getting delayed until September, Threads bug turning feeds into echo chambers, and more!

 

TikTok US Ban Delayed Until September 2025

24 June 2025

TikTok's US ban has been delayed by 90 days under a new executive order from President Trump. Learn what this means for ByteDance, user data concerns, and the app's future in America.

 

Perplexity AI Growth, Google Portraits Influencers & UK TikTok Trends | June 2025 Update Part 1

07 June 2025

The latest marketing news including Perplexity handling 780m queries a month, Google testing AI influencers, and more! 

ChatGPT Overtakes X in Traffic, Google AI "Quality Clicks" & Duolingo AI Backlash | May 2025 Update

25 May 2025

The latest marketing news including Duolingo deleting TikTok and Instagram posts, Google launching Search Live, and more! 

Google AI Overview Links, Threads Global Ads & YouTube at 20 | April 2025 News

25 April 2025

The latest marketing news including Threads opening ads globally, YouTube turning 20, and more! 

Google March 2025 Core Update, Oracle TikTok Deal & Meta Community Notes | March 2025 Update

14 March 2025

The latest marketing news you need to know including Meta testing community notes, TikTok being the most downloaded app globally in February, and more! 

Google Search Trust Declines, Meta AI App Plans & Instagram Reels Standalone News | Feb 2025 Update Part 2

28 February 2025

The latest marketing news you need to know including 42% of people believing Google is now less useful, Instagram considering a separate Reels app, and more! 

TikTok Returns to US App Stores, AI Overview CTR Plunge & SEO Author Bio Tips | Feb 2025 Update Part 1

14 February 2025

The latest marketing news including TikTok returning to US app stores, Google saying Search is pretty much irrelevant to YouTube, and more! 

TikTok Returns to the US, Google AI ‘Ask for Me’ & Instagram Reel Updates | Jan 2025 Update

31 January 2025

The latest marketing news you need to know including Instagram testing the ability to pause Reels, Mark Zuckerberg wanting Facebook to be cool again, and more! 

YouTube Is Still the Most Popular Social Media App for Kids

19 June 2023

YouTube is still the favoured content platform for pre-teen children, despite TikTok’s recent surge in popularity.

Nandos Enjoys TikTok Success With This Must Be the Place Video

23 May 2023

Peri-Peri chicken restaurant Nando’s says TikTok has added an extra spice to its content marketing and advertising campaigns in 2023.

Elon Musk Overtakes Barack Obama as Most-Followed Twitter Account

31 March 2023

Elon Musk now has the honour of being the most-followed person on Twitter, after surpassing Barack Obama’s seemingly insurmountable count on Thursday.

TikTok’s New Keyword Insights Tool Helps Brands Create Targeted Content

10 March 2023

TikTok has added a new Keyword Insights tool to remove what it claims is one of the “biggest obstacles” to crafting high-quality video and ad content.

Snapchat to Convert Publishers Content Into Dynamic Stories

13 April 2022

Snapchat has launched a new Dynamic Stories feature that will create and serve a publisher’s news content automatically to users on the social media app.

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